Belune
Branding & Web Design
Project Overview
Belune is a pet care startup specializing in premium products sold through their direct-to-consumer website and Amazon storefront. I developed their complete brand identity, designed their eCommerce website, and crafted high-converting Amazon product listings.
Design Process
Discovery
Strategy
Solution
The Challenge
Building the Belune brand completely from the ground up presented a thrilling challenge. To position the startup effectively against established category leaders, I conducted data-driven market and competitor research on top-performing Amazon sellers and D2C pet brands. This research informed a cohesive visual identity and user experience optimized for trust and sales across both their standalone web shop and Amazon marketplace listings.
Desktop
Responsive
